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Chouchou
brand identity
ART DIRECTION
The Chouchou emerged with a singular aim: to embody the vibrant and carefree essence of the French art de vivre. In collaboration, we shaped a visual identity, graphic guidelines, and signage for the hotel and restaurant.
Our approach was decidedly pop, punchy, and fresh, using a bright blue palette, simplicity, and rounded elements to reflect the hotel's generous and unfussy nature. Drawing inspiration from stamp design, we subtly conveyed a quality that speaks for itself. Together, our work encapsulates The Chouchou's celebration of the best in French culture with a lively and uncomplicated flair.
