La Truffe

La Truffe, born from Petrossian, delivers unique truffle experiences to discerning enthusiasts. To craft its brand identity, we prioritized emergence and consistency for a 50-product packaging collection, visual merchandising and a corner revamp at the Grande Epicerie de Paris. Inspired by botanical engravings, we developed an evolving visual language, consistently enriched with new ingredients, and opted for predominantly white packaging to defy category norms and highlight La Truffe's quality and transparency. Its success at the Grande Epicerie de Paris was such that it propelled the brand to New York, where La Truffe is now flourishing.