Mantchouk

Imagined as a celebration of Armenian culinary traditions, and as a tribute to the recipes passed down through generations by the founder’s family, the Mantchouk restaurant aspired to create a vibrant and welcoming atmosphere.

Our response was a brand identity characterized by warm, uplifting colors paying homage to Armenian folklore. Drawing inspiration from the joyous sharing of meals in small portions, we designed a visual language that reflects the richness of Eastern cuisine—abundant in flavors, spices, and textures.

From art direction and signage to a diverse packaging collection for the delicatessen range, we collaborated with an architecture studio to craft a visually distinctive experience. The result is a feminine, lively aesthetic reminiscent of the comforting joy of a Sunday lunch from childhood memories.