Oxygene

Specializing in CSR strategy auditing and advising for the sports industry, Oxygene has innovated with a proprietary tool that measures carbon emissions and global environmental impact to facilitate the adoption of more eco-conscious business models, guided by extra-financial annual reports.

To support Oxygene's expansion, we crafted a brand identity and graphic guidelines featuring an evolutive identity. Our iconographic toolkit showcases a distinctive blue "cloud," symbolizing measured elements in sports activities. White and blue signify purity, a digital-like font conveys scientific precision, and contrasts highlight transformative impacts, embodying Oxygene's positive influence on the sports world.