Private Flying

As a private aviation broker that prioritizes the security, quality and seamlessness of its clients’ flight and travel experiences, Private Flying wished to showcase its value while staying true to its discreet, humble approach.

We started by developing Private Flying’s brand foundations, led by the idea of turning aviation into a step out of time: an efficient way to get to places, but also, and above all, the occasion to live a moment when time would belong to one, and one only. Our work included developing a brand identity, graphic guidelines, editorial strategy, and a communication toolkit—all designed to create a suspended, out-of-time feeling, reflecting the exceptional service provided by Private Flying.