As a boutique hotel and upscale cycling haven in the heart of Lisbon, StudioRise is set to revolutionize the sports experience by recentering cycling sessions around enjoyment. With a focus on elevated lifestyle products and collaborations, we were entrusted with crafting StudioRise's brand identity and communication tools, collaborating closely with the interior design architect.
Opting for a vibrant yellow inspired by Lisbon's street colors, paired with a bold, rounded font reflecting the brand's easy going persona, our design exudes energy and vitality. From guerrilla street posters to gym attire and cycling equipment, the overall look and feel serves as a rallying cry for the cycling community— embodying StudioRise's belief in feel-good sports that foster a liberated, community-minded ethos, free from body insecurities.