Terres Olive

BRAND strategy
BRAND identity
ART DIRECTION
COPYWRITING
PACKAGING

Commissioned by the emerging Terres Olive company, we were entrusted to shape their entire brand—from foundations and identity to editorial developments, art direction, and packaging. Willing to make the world discover all the variety and richness that olive oil has to offer, Terres Olive wished to bring something absolutely new to its category, by neither producing, nor curating olive oils, but by partnering with a set of producers and work hand in hand with them to showcase co-signed productions from all parts of the Mediterranean.

To explain this unusual approach, we positioned Terres Olive as an "olive oil publisher“: one who would provide an essential “Oleotheque“ to all olive oil enthusiasts: a selection of olive oils of anthology, whose personalities and identities would be showcased so as to enhance every tasting. To bring this concept to life, we designed a brand identity characterized by warmth, refinement, and maximalism. The color palette and visual elements break away from conventional category norms. Our approach includes a gradation system and codes that highlight each olive oil's distinctive identity, using a color language to make them memorable and central to vibrant, colorful tastings.

A white shopping bag